Maison Kitsuné Fall-Winter 2025 Campaign

Maison Kitsune, a Parisian brand that’s inspired by Japanese fashion, is a brand that has always interested me. Especially due to their logo of Japanese mythical creature, Kitsuné.

Kitsuné lore in general is very interested if you ever look into it.

Imagine falling in love with a nine-tailed one :O (K-drama reference, I’m not insane, trust).

This brand definitely has that minimalism of the mainstream Japanese fashion that’s consists of familiar silhouettes and style , making pretty much every piece quite adaptable to be worn in pretty much any part of the world. 

The brand is perfect for someone who is into minimalism but wants the tiniest bit of personality shown (accomplished via the fox logo on everything). This approach gives a clean, sophisticated look with a tiny drop of fun there so the clothes don’t look too plain and won’t make you feel like you have absolutely zero personality. The fox almost feels like an emotional supportive animal telling you “It's okay, my little logo patch is definitely helping you not look plain and boring and like you totally have a unique style”.

Despite lacking uniqueness and any styles that take risks, I can appreciate as a young working person in the big city how their style of clothing is perfect for work and on-the-go. Helps you look clean, put together, and ready for just about most day-to-day situations. 

On their website, this collection is described as “Collision of modern French elegance and preppy style” - which I definitely do see, all the clothes are classic Parisian style - timeless, simple, maybe even “old-money-ish if I use that TikTok lingo, with pieces that could go very well with a preppy style with their “crisp shaped” button ups, vest-looking tank tops, skirts, and straight legged trousers. 

This collection being mostly full of baby-bluish, white, beige, forest green, and denim looks, make it perfect for the everyday hustle life. Clothes are simple so not too hard to put together - for the most part, every piece of this collection would go with every other piece of this collection. 

With my Tiktok feed full of the downtown girl aestehtic, it was nice to see some focus on color that isn’t dark red. Looking at those colours made me feel calm and at peace, although not necessarily being fall/winter colours - which is an approach I appreciate as it makes me feel like I can wear those pieces year-round.

References:

Maison Kitsuné Fall-Winter 2025 Campaign page.